A brand-design brief should explain how the business wants to be recognised. A logo alone may not address consistency across signs, social posts and documents.
What to check
Share the business offer, audience and existing materials. Ask which elements are included: logo variants, colours, typography and usage guidance may be separate deliverables. Agree source-file handover and rights to the finished work. Review the design in practical settings and sizes rather than approving it only as a large presentation image.
Questions to ask
- Which brand elements are included?
- Will you receive source files?
- Does the design work at small sizes?
Use a review point before final delivery
Agree when you will see work in progress and what feedback is useful at that stage. Gather comments from the people who need to approve the work before sending them back together. Check factual details, dimensions and practical use as well as appearance. Keep a record of approved changes. At handover, confirm that the agreed files, permissions and instructions are included so the finished work can be used without avoidable extra enquiries.
Explore your options on KumaShops
Visit KumaShops listings to look for relevant offers. Check current availability and use the questions above when making an enquiry. An advert is a starting point for your own checks.